Idea on Star Trek Marketing

There have been lots of different ideas from Star Trek fans since the movie was announced. Ideas for marketing, advertising, etc. I know we're not professionals, but I have seen some things suggested here.

I have an idea to add to the stack. At the end of the Daytona 500 this evening, something struck me as the cars were flying by the camera and then an idea came: Paramount needs to promote the new movie on the hood of a driver's car (or on several cars if they can negotiate a deal with a car owner, like Richard Childress for example).

Do you guys have any idea on Star Trek?