Mad Men Hits Series High for Season 4 Premiere

Viewers welcomed Don Draper back as Mad Men on dvd snagged series-high ratings for its fourth season premiere on Sunday.

More than 2.9 million viewers tuned in to see the new Sterling Cooper Draper Pryce, as well as newly single Draper, according to a network rep.

The fourth season premiere was up from the Season 3 premiere (2.8 million viewers). Season 3 concluded in November to 2.3 million viewers.

Mad Men, which recently received 17 Emmy nominations, airs Sundays at 10/9c on AMC.

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