CBS Rejects Gay Dating Site's Super Bowl Ad

CBS has rejectedCriminal minds a gay dating site's Super Bowl ad, saying the 30-second clip, which features two male fans making out while watching the game, didn't meet the network's standards.

In a letter to ManCrunch.com that the Criminal minds dvdsite provided to TVGuide.com, the network said that the clip was "not within the Network's Broadcast Standards for Super Bowl Sunday." CBS also said its sales department had difficulty verifying the company's financial information, but a ManCrunchCriminal minds seasons dvd spokeswoman said the company could afford to pay for the ad.

"After reviewing the ad — Criminal minds dvd seasonwhich is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot," CBS said in a statement. "As always, we are open to working with the client on alternative submissions."

Women's groups calls on CBS to scrapCriminal minds series dvd Super Bowl ad

In the ad, the men start making Criminal minds dvd collectionout after both reach into a bowl of chips at the same time, and their hands touch.

ManCrunch spokeswoman Elissa Buchter told TVGuide.com the company was disappointed by the rejection. Though the debate over the ad has gathered massive attention for the site, she denied it was a publicity stunt.

"We think it's totally discriminatory that they're accepting other ads that make social statements, but they're notCriminal minds dvd set allowing ours," she said.

VIDEO: Watch our top Super Bowl commercials picks

CBS aired a Snickers ad during Criminal minds tv series box setSuper Bowl 2007 in which two men "accidentally" kiss — and then panic. One extols the other, "Quick — do something manly!" CBS pulled theCriminal minds DVD box set ad after receiving complaints that it was homophobic.

Earlier this week, the network was criticized by women's groups for approving a pro-life ad featuring college quarterback Tim Tebow and his mother.